You know the power of word-of-mouth advertising. In fact, you swear by it. But what marketers usually miss is that word-of-mouth advertising isn’t something that always has to happen completely organically. With a little strategy, you can encourage customers to spread the word. Online businesses that create referral programs can track their brand advocates, incentivize […]
We’ve all been there. You’ve carefully looked at your Google Keyword Planner. You’ve found the best spots on your site to place your keywords. You’ve even changed a few titles to include your carefully selected keywords. You sit back in total satisfaction and wait for the organic traffic to flow in. But the traffic is […]
amazon, ecommerce, ecommerce marketing, Increase Ecommerce Sales, increase sales, Marketing, Marketing Guides, marketing strategy, seo, study
Rank Higher on Amazon Search
For the last decade or so, Google has been the first place people go to when they are researching basically anything. This was especially true for products they were interested in buying as product and customer reviews provided all of the necessary information for them to make an informed purchase. Now, however, Amazon is taking […]
Content promotion isn’t tweeting or upvoting. Those tiny, one-off tactics are fine for beginners. They might make a dent, but they definitely won’t move the needle. Companies that want to grow big and grow fast need to grow differently. Here’s how Kissmetrics, Sourcify, Sales Hacker, Kinsta, and BuildFire have used advanced content promotion tips like […]
Today we’re tackling a question that many of us have asked over the years: how do you increase your chances of getting your content into Google News? We’re delighted to welcome renowned SEO specialist Barry Adams to share the framework you need to have in place in order to have a chance of appearing in […]
2019 marketing dates, ecommerce marketing, Interesting
2019 Special Calendar Dates for eCommerce Promotion
Each year has some great shopping days and 2019 is no different. If you plan well, you can profit nicely from the special calendar dates that lend themselves well to shopping. In this post we’ll cover: Calendar dates to take note of Types of Promotions for 2019 Special Calendar Dates Engaging Promotions Special Calendar Dates […]
Get More Referrals, setup, Setup Your Referral Program
Awesome Examples on Choosing Your Referral Program Incentives (With 20+ Real Examples!)
s.com Why choosing referral incentives is important – and difficult Over the years, merchants have shared their struggle with choosing referral incentives. When we delved into their problems, the answer fell into one of three categories: Desire to get it ‘perfect’: Referral incentives will impact your sharing rate (how many referral links get shared) and […]
In a world hooked on instant gratification, one of the worst things a brand can do is not give their audience what they want. If your website visitors see an error page when they’re looking for help or information to do their jobs better, they could get annoyed and lose trust in your brand, permanently […]
You all know the Old Spice guy, right? The years-old “The Man Your Man Could Smell Like” campaign was memorable for many reasons, but one of them was that it gave Old Spice a voice — voice that came through in every video, commercial, tagline, Facebook update, tweet … you name it. And do you […]