refadmin

It’s a win-win-win situation – you get free marketing for your store, your customer gets social validation for recommending something great, and his friend gets a recommendation from a trusted source.

One of the basic tenets of customer success is using your service to create advocates for your business. A happy army of satisfied customers can do a lot of legwork for you. And when word-of-mouth referrals make up 20-50% of most purchasing decisions (especially for new businesses and in emerging markets) why not take advantage of the opportunity?