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The very rare outlier companies like PayPal and Dropbox have hogged the headlines by driving insane, viral growth with their customer referral programs.   The very rare outlier companies like PayPal and Dropbox have hogged the headlines by driving insane, viral growth with their customer referral programs. If you’re benchmarking your referral program against theirs […]

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In a world hooked on instant gratification, one of the worst things a brand can do is not give their audience what they want. If your website visitors see an error page when they’re looking for help or information to do their jobs better, they could get annoyed and lose trust in your brand, permanently […]

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You all know the Old Spice guy, right? The years-old “The Man Your Man Could Smell Like” campaign was memorable for many reasons, but one of them was that it gave Old Spice a voice — voice that came through in every video, commercial, tagline, Facebook update, tweet … you name it. And do you […]

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On the Social Media Marketing Talk Show: Explore Instagram & LinkedIn changes from 2018. Special Guests: Tyler J. McCall, Viveka von Rosen, AJ Wilcox. Looking for a few powerful tools to improve your social media marketing results? In this article, you’ll discover 10 tools to help with social listening, content creation, and campaign management. 10 […]

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